March offers on leaflets and flyers.

We’ve nearly 30 years’ experience in printing leaflets and flyers for our customers. You can have your flyers in a range of sizes, weights and finishes. They’re all on our website along with the full range of printed material we supply. Contact our customer service team on 028 9022 2111, based right here in Belfast. Let Northern Ireland’s oldest digital printers help you create the perfect flyers and to grow your business today!

Leaflets and Offers

Don’t miss out! March offers on leaflets and flyers. All printed on 150gsm silk. Delivery anywhere in Northern Ireland included. Call us on 028 9022 2111.

Belfast’s oldest – Belfast’s biggest – Belfast’s best.

Northside Graphics. The original Belfast printing company

Northside Graphics opened its doors in 1988 with the aim of providing a professional, reliable digital printing service to customers in Belfast and throughout Northern Ireland. Today, nearly 30 years later, we are recognised as Northern Ireland’s oldest and largest digital printer.

We’ve helped promote businesses and events with high-quality, value for money printed products. If you’re out and about, you’ll notice advertising all around you. 48 and 96 sheet posters are everywhere in cities like Belfast, smaller towns or villages and on main roads or motorways. And the chances are that those posters started their lives right here at Northside Graphics.

Local print – local printers
In today’s World, many printers who appear to be local will actually send your job across to mainland UK or even overseas. They’ll print your job in bulk alongside many other orders from all over the UK so your order won’t get the personal attention it deserves. Your point of contact is often outside Northern Ireland and the printer will have no knowledge or experience of the needs of customers here.

At Northside Graphics, our print and our customer service teams are all based here in Belfast. We know the market and we know print. That means that you’ll get the best service with the fastest turnaround times and all at excellent prices!

Fantastic product range
In the 29 years since we set up as Belfast’s first digital printer, we’ve expanded our product range to include everything from flyers, brochures and posters to a vast number of large format products. Go to a trade show or walk into retail or business premises and you’ll probably see leaflets, posters and roller banners advertising brands, products, services or events. In fact, roller banners have become increasingly popular among customers. We supply a great range at superb prices, all printed here in Belfast and delivered anywhere in Northern Ireland. Whatever your requirements and whatever your budget, we know you’ll find a roller banner to suit your needs.

Big posters – big impact – low budget
At Northside Graphics, we supply a large range of outdoor advertising products to customers in Northern Ireland. You’ll be pleasantly surprised at how little an outdoor campaign can cost, so if you want to see your brand, business or event emblazoned on 6 sheet, 48 sheet or 96 sheet billboard posters across Belfast and beyond, give us a call and get a quote.

During nearly 30 years in the print industry, Northside Graphics have become the go-to Belfast printers for customers who are looking for a high quality, reliable and trustworthy printer, based right here on their doorstep. Our excellent product range is one of the most extensive in Northern Ireland and our customer service team are always on hand to offer help and advice.

To see what your own, locally-based Belfast printer can do for you, have a look at our website and to get a quote and order your high-quality print, simply call Northside Graphics on 028 9022 2111 today!

Roll up for great offers on roller banners!

Get ready for the 2017 trade show season with our great offers on roller banners! We’ve got three great options to suit your needs.

Roller banners; pull up stands; even roll ups – call them what you will, have always been extremely popular marketing tools and it’s easy to see why. Our customers use them everywhere! You’ll see our roller banners in trade shows, hotel foyers, reception areas, retail or business premises and at business conferences or events.

At Northside Graphics we supply three great models of roller banner. Our banners are 800mm wide with the popular the Gold version also available in widths of 800mm, 1200mm, 1500mm and 2000mm.

All of our roller banners come with a carry bag and printed graphic.

Silver
The 2000mm tall Silver roller banner is our entry-level economy stand. It’s ideal for single use or if you need a stand to be left erected in one location. The printed graphic on the Silver stand is of the same high quality as all of our stands but the Silver differs from our other options in that the base and frame are slightly lighter. If you need something a little stronger, try our Gold and Platinum options.

Gold
Our Gold roller banner is our most popular pull-up stand. The Gold stand is 2000mm tall and is available in a range of widths up to 2000mm. It’s stronger than the Silver stand and is ideal for events or where the stand will be erected and taken down multiple times. The printed graphic can be replaced, making the Gold stand a cost effective, longer-term display solution.

Platinum
The Platinum banner stand is our premium pull up. Standing at 2150mm tall, the Platinum is extremely durable and perfect for long-term, repeated use. The fixed base is sturdy and has no swing out feet, making it ideal for locations where space is limited.

Northside Graphics are Northern Ireland’s largest and oldest digital printers. We’ve nearly 30 years’ experience in the industry and we really know our print. Roller banners are a proven, effective form of advertising. We supply them to all sorts of customers who use them in a wide range of locations. For more information on our roller banners or any of the huge range of printed products we supply, or to take advantage of our great deals, contact us today on 028 9022 2111.

Perfect wedding stationery for when you marry your Valentine

As Northern Ireland’s oldest and largest digital printers, Northside Graphics know a thing or two about what makes the perfect stationery for the perfect day.

It’s always a special day when your Valentine becomes your bride or groom. In fact, for most couples, it’s the biggest day of their lives. If you’re organising a wedding, you’ll know that everything has to be perfect for the big day – and that includes the stationery. As Northern Ireland’s oldest and largest digital printers, Northside Graphics know a thing or two about what makes the perfect stationery for the perfect day.

Perfect paper
The huge range of paper types we supply allows you to make your wedding stationery really special. Choose from a selection of luxury papers including metallic, pearlescent, laid, embossed linen, felt lined and hammer effect. We offer a range of weights with beautiful colours and sheens. Whatever the theme or style of your wedding, we have the paper to suit.

Perfect print
At Northside Graphics we use the very best HP Indigo digital presses. They produce market leading quality print with rich, vibrant colours and stunning image reproduction. We’ll make sure that your wedding invites and RSVP cards beautifully reflect the special nature of your big day.

Perfect service
Call Northside Graphics and you’ll get a Belfast-based customer service team ready to help you. We know Northern Ireland and we know what our customers expect. We’ll give you quotes, organise your print and help you with any aspect of your print. We understand that you need your wedding stationery to be perfect. And perfect is what we do.

Perfect choice
Every couple wants their own style and feel. Whether you’re going for quirky, elegant or anything in between, we’re sure to have something in our extensive range of papers and card to suit your needs, including recycled options. If you’re not an expert on supplying work for print, fear not! We have templates onto which you can place your artwork.

Fast turnaround for perfect planning
There’s plenty to do for any wedding and the best-laid plans can turn into a last minute rush. At Northside Graphics, we have multiple presses that run up to 18 hours a day. That means we can work to tight deadlines – your deadlines.

When you’re ready to print your stationery, give us a call at Northside Graphics. Formed in 1988, we’re Northern Ireland’s oldest digital printers and we’ve been printing wedding stationery for almost 30 years. We’re extremely proud of the quality and service we supply and our customers know that they will receive high-quality print, quick turnarounds and excellent value for money. Our excellent customer service team are always happy to offer help and advice, so for a quote or more information, contact Northside Graphics today on 028 9022 2111.

How did we do? Review your experience for a chance to win a £50 voucher.

Gareth Gibson, a partner of Douglas Huston, was recently selected as the lucky winner of a £50 voucher for Northside Graphics. For a chance to win, simply review your experience of Northside on Google +.

How did we do?
Over the past 10 years we’ve printed a vast range of marketing and promotional material for Douglas Huston, a leading estate agent based in South Belfast. No-one knows Belfast property like the team at Douglas Huston, so we’re delighted that Gareth Gibson, partner of the company, went online with a Google + review to tell us – and everyone else – about his experience of working with Northside Graphics:

We have used Northside for all our print requirements from high-quality brochures to mail drop leaflets for nearly 10 years. They have and continue to develop our concept ideas into reality. Not to mention the fast turnaround and delivery. Always friendly and reliable not to mention very competitive on price. Highly recommended!

As a result of writing a review, Gareth was selected as the winner of a £50 voucher for Northside Graphics. To have the chance to win your £50 voucher, simply review your experience of Northside on Google +.

Estate Agency Success
For most people, selling their home is one of the biggest financial transactions they’ll make, so it’s important to choose the right estate agent. A successful sale requires high-quality printed collateral, pre-sales packs containing extensive market research and insightful, well-informed advice. We recently chatted to Gareth about Douglas Huston and what it takes to succeed in the field of residential and commercial property sales.

1) Douglas Huston has been around for over 100 years. Tell us a bit about the history of this renowned estate agency?
In 1939, Douglas N Huston began working in Belfast as an estate agent and acquired Henry B Dunn the same year. His nephew, Douglas joined the company in 1967 and became a partner in 1975. In 2004, I became the third generation of the family to join the practice. Other key staff members have a cumulative 80 years’ experience in sales, letting and management.

At Douglas Huston we are passionate about property and remain loyal to our founders’ original values. We combine a blend of established good practice and innovative new ideas with our ability to successfully manage change. That’s why we have been able to provide the best service and advice to our customers for nearly 80 years.

2) What’s the secret to success?
We strive to provide the very best service to our clients and that helps us build strong, lasting relationships. We have an extensive database of buyers and specialise in personalising our marketing based on our clients’ individual needs. We believe in accuracy and honesty when valuing property and enjoy a 4% accuracy rating when the property is sold.

3) What print collateral do you use?
A compelling cover letter and business card are essential when introducing the company. It’s important that the seller trusts you and therefore decides you’re the right person to sell their home. Our brochures, booklets and flyers include the reasons why sellers should choose Douglas Huston over the competition and we also provide literature on the local area including information on low crime rates, school rankings and other statistics. Finally, a well-designed and perfectly printed presentation folder holds all of the sales collateral and sends out the perfect message that Douglas Huston is a thorough, trustworthy and professional estate agency.

Northside’s experience and reputation for quality makes them the perfect partner when it comes to printing marketing material. They consistently meet our expectations, not only with the quality of work but with the level of service.

It’s a win / win with Northside and Google+
Northside Graphics

Choose Northside Graphics as your print partner and you’ll be working with the oldest and largest digital printer in Northern Ireland. For over nearly 30 years we’ve developed and grown our reputation for the highest quality print and excellent customer service, so you can be sure your print will meet – or exceed – your expectations. And if you write a review of us on Google+ you’ll have a chance to win a £50 voucher you can use against any of our products.

Visit our website to see our full product range or call us on 028 9022 2111 to get a quote or order you perfect print job today!

Five top tips for PVC banners

Whether you’re promoting a business, an event or just wishing someone a happy birthday, PVC and mesh banners are a great way to advertise your message loud and clear.

Five top tips for PVC banners
At Northside Graphics we supply a huge amount of banners to customers in Belfast and throughout Northern Ireland. We print banners for both business and private use. When it comes to design, following a few general rules will help ensure your banner really gets noticed. Below, we’ve laid out our top five tips for good design of your PVC or mesh banner:

1. Big is beautiful
We can print your banner in a huge range of sizes, so your banner – and your design – can really go large. A big headline or a large, striking image will really get your message noticed.

2. Consider the location(s) of your banner
If your banner is to be used in multiple locations, choose a size that will fit easily in a variety of places. If your banner is likely to stay in one location, choose colours that will make it stand out from its background and if targeted at a certain market, locate it somewhere that audience is likely to visit or pass.

If your banner is going outside in an area exposed to the elements, consider using mesh. Many banners you see on buildings around Belfast will be printed on mesh, so that wind will go through the banner and not catch it like a sail.

3. Get a great headline
PVC banners, like all outdoor advertising, need to grab the attention quickly, so get a great headline that’ll have an immediate impact. If you can’t think of a catchy headline, consider asking a copywriter for help. When it comes to banners, your headline is just as important as your design.

4. Don’t use too much text
Keep your overall message punchy and short. People won’t stop to read several lines of text, so hit passers-by quickly with content that they’ll remember.

5. Don’t use too many images
Images should be used sparingly. Overuse of images will mean your banner has too much information and will turn people off. Remember too that your images will print very large, so they need to be of a high quality. The image that looks fine on your screen may well look blurred and pixelated on a large banner. If you’re unsure about images, just give our expert team a call and ask for advice.

At Northside Graphics we supply a huge range of PVC and mesh banners to customers throughout Northern Ireland. Established in Belfast nearly 30 years ago, we’re Northern Ireland’s oldest and largest digital printing company. Our customers know that we won’t settle for anything less than printing excellence across our range and we believe that our PVC and mesh banners are the best in the marketplace. We use top of the range HP and Roland presses for all our large format print and strive to offer the best value for money print in the marketplace.

To go large with your marketing, call us today on 028 9022 2111 and get a quote for your PVC or mesh banners!

Hurry! There’s still time to order your last minute Christmas printing!

Christmas is a busy time for advertising and promotion. Whether you’re offering deals, gifts, incentives or just sending Christmas cards to customers, this is a time filled with marketing opportunities. With Northside’s digitally printed product range you can make your festive promotion even more memorable by personalising your printed marketing for each customer!

Stand out from your competitors with personalised print.

People receive a tremendous amount of marketing. It’s important to make sure yours gets noticed and a great way to do that is to personalise it with the name of the recipient. At Northside Graphics we have a very experienced in-house data team to do this. We also use HP Indigo digital presses that, as well as producing superb colours and sharp, accurate images, allow us to offer full personalisation on a range of products.

Why personalise your print?

There are many benefits of personalised printing. You’re much more likely to:

Build relationships

People who receive marketing that’s marked with their own name are more likely to respond. Personalised marketing shows that you’ve put some thought into your print and that you care about your customers. It helps build trust and people are much more likely to forge business and personal relationships with companies they trust.

Engage with existing and potential customers

Personalising your print adds value to your message and your company. Personalised marketing is proven to have a better response rate than mass marketing.

Reduce waste – and costs

The more accurately your marketing is targeted, the more efficient it will be. Mass marketing requires much larger print runs and by its very nature, a great deal of it will miss the mark. The more targeted and efficient your marketing, the better for your budget – and the environment.

Personalise all sorts of products

You can personalise just about anything. Many customers personalise postcards with special offers and deals. Flyers, leaflets, brochures and catalogues are also perfect for personalisation. When someone sees their name on marketing, they’re much less likely to see it as junk mail. This will make them more likely to engage and respond.

As Northern Ireland’s oldest and largest digital printer, we at Northside really do know a thing or two about printed marketing – we’ve been supplying it to customers for nearly 30 years. We supply a huge range of products for all sorts of customers. Have a look at our website to see our full range of products and simply call 028 9022 2111 for a quote or advice. We offer a fast turnaround and we’ll be delighted to help you get your Christmas and New Year marketing campaigns up and running!

Seven common direct mail mistakes

Good direct mail campaigns involve a great deal of planning and thought. If you merely pick a few postcodes and blanket mail the area, your direct mail is unlikely to be effective

Our list of seven things to avoid in your direct mail campaign

Good direct mail campaigns involve a great deal of planning and thought. If you merely pick a few postcodes and blanket mail the area, your direct mail is unlikely to be effective. Northside Graphics prints all sorts of marketing materials for a wide range of customers. Leaflets, flyers, postcards and booklets are all often used in direct mail campaigns. A good direct mail campaign can really bring in sales. People still engage more with physical print than they do with online marketing. However, in order to get the most from your direct mail, there are some pitfalls to avoid.

To help you get it right, we’ve outlined the seven most common direct mail mistakes:

1. Not having a good mailing list

Got a great design, quality content and the perfect offer? Great! But it’s useless if you’re not reaching those most likely to buy. A good mailing list will include previous customers and well-researched prospects, not just some random addresses in a certain area.

2. Not having an offer

It isn’t the content or the design that will lead to sales, it’s the offer. If your direct mail just advertises a product range or a list of benefits, there’s no incentive to respond. Add a special offer or a deal to engage potential customers.

3. Putting your offer or deal at the end of your text

People get bombarded with advertising messages all day long. Don’t try to build suspense with direct mail. Get your primary message out straight away or your mail will be in the recycling bin before your great offer even gets seen.

4. Not including a letter

Why include a letter if all your info is on the mailer? Simple – letters still seem more personal and are much more likely to build trust. It might seem old fashioned, but letters work.

5. Not tracking results

Large corporations test their retail advertising constantly. Smaller businesses often don’t. If you don’t track results from your advertising and marketing, you won’t know what works – and what doesn’t. That means you’re likely to repeat previous failures instead of finding the perfect recipe for success.

6. Not following-up

Follow-up and reply to responses quickly. Hot leads don’t stay hot for long. If someone has taken the trouble to contact you, act on it as quickly as possible. The longer you wait, the smaller your chance of turning that lead into a sale.

7. Not saying the magic word

What’s the magic word? “FREE”! People love getting anything for free. It doesn’t need to be expensive. Everybody loves getting something for nothing so give the word plenty of prominence on your mailer. Even if you’re just offering to send a brochure, say “Free brochure”. It’s been proven again and again. “Free” really is a magic word!

If you’re thinking of a direct mail campaign, Northside is your perfect partner. Established in 1988, we’re the oldest and largest digital printing company in Northern Ireland. We know print and we supply an extensive range of products that are ideal for direct mail campaigns. We’re based right here in Belfast and we really know the Northern Ireland market. Call us today on 028 9022 2111 for prices or to find out more about running a successful direct mail campaign.

Go large for big results! The benefits of billboard and outdoor advertising.

Many of our customers at Northside Graphics use billboard and outdoor advertising to advertise their businesses, their products and services, or simply to grow awareness of their brand

Many of our customers at Northside Graphics use billboard and outdoor advertising to advertise their businesses, their products and services, or simply to grow awareness of their brand. Walk or drive through Belfast and you’ll be bombarded with advertising on billboards, bus shelters and on the street. Outdoor advertising is the most cost-effective form of advertising, enjoying the lowest cost per thousand people who’ll see your ad and it costs a lot less than you think.

Big range for big impact!

Our range of outdoor advertising products include 6 sheet posters – often seen on bus shelters across Northern Ireland, 48 sheet posters – or billboards, 96 sheets – double billboards and an extensive range of other poster sizes that are sure to get your message across loud and clear!

Outdoor advertising works

Outdoor advertising costs much less than many people think and there are many advantages of running your outdoor campaign:

It’s cost-effective

The large number of people who’ll see even a single poster makes outdoor marketing the most cost-effective form of advertising there is. Call us up for a quote. We’re sure you’ll be pleasantly surprised!

It targets your potential customers wherever they go

Your market research will tell you where your customers go and where they shop. That means you can place your poster where your target market are sure to see it. If your ideal customers live in a particular part of Belfast or are more likely to shop at certain stores, you can place your billboard or posters in that area so they can’t miss them!

It has massive audience reach

Anyone who walks or drives past will see your message. With other forms of advertising, people have to choose to look at it. They have to open a booklet or decide to read your leaflet. Billboards and outdoor advertising are part of the environment, so passers-by can’t fail to notice them!

It shows you’re serious about your business

When people see your business advertised on a billboard, they’ll perceive your business as successful and professional. You’ll be up there with some of the World’s most recognised brands and people will associate your brand with a thriving, successful company.

Outdoor advertising works!

Research shows that 92% of shoppers said they’d made a purchase 30 minutes after being exposed to outdoor advertising, compared to newspaper advertising at only 4%.

82% of shoppers said they’d impulse bought on the same day as seeing outdoor advertising.

There’s no better way to get your message across to large numbers of people than with outdoor advertising. Much of the outdoor advertising you see every day in Belfast and across Northern Ireland is produced here at Northside Graphics. We’re Belfast’s oldest and largest digital printer and we’ve nearly 40 years’ experience in helping customers with high quality print and marketing materials.

Call us today for more information on our range of cost-effective outdoor advertising products. Our expert team will be delighted to help, advise and quote for your outdoor campaign. We’re sure that you – like so many other businesses in Belfast and across Northern Ireland – will find that outdoor advertising from Northside Graphics will work for you!

A designer’s guide to perfect poster printing

There’s nothing quite like that feeling of satisfaction when you sit back from your screen and realise you’ve designed the perfect poster. Now, it just needs to be printed. Simple, right?

At Northside Graphics, we want your poster to look as good in print as it looked on screen. If we see any obvious problems with your artwork, we’ll let you know and help you put them right. But before you send your beautifully designed poster to print there are a few checks you should carry out. Follow our tips for perfect poster printing and your poster will look as great in print as it did on your screen.

Check your colour mode
Your computer screen displays colours in RGB. However, we use CMYK mode when printing, so your artwork and any images should be in CMYK. In Photoshop and most other image and design software packages, it’s easy to convert from one to the other. Greens and blues will become duller when you convert from RGB to CMYK so once you’ve converted your colours you may need to adjust them slightly.

Use only high resolution images
Any pictures you use in your poster should be 300dpi resolution at the size they appear on your artwork. Images that look great on screen will look blurred and pixelated in print if the resolution is too low or if they’ve been enlarged on the artwork. Any pictures you’ve taken from websites will usually be unsuitable for print.

Add bleed to your artwork
Bleed is the area added around the outside edge of your artwork. You should always add at least 3mm bleed if any images or graphics go right to the edge of your poster. If your poster artwork has no bleed and the cut is very marginally off your trim line, you’ll see a thin white line along the edge of your printed poster. Bleed allows for the tiny movements that sometimes occur when your job is cut to size.

Embed all fonts
Supply your poster artwork as a high resolution pdf with fonts embedded. This means that we don’t need the fonts to print your poster, so it will look exactly as it does on your screen.

ALWAYS check your artwork and text thoroughly
It’s amazing how often we can look at an artwork and not see a spelling or visual error until we receive the completed print. Check, check and check again. Print out a hard copy of your poster and check that. A few extra minutes before you send your job to print can save you a lot of time – and money afterwards.

Northside Graphics is Northern Ireland’s oldest and largest digital printer. We’ve been printing posters for customers throughout Belfast and Northern Ireland for nearly 40 years.

You can visit www.northsidegraphics.com to see the extensive range of products we supply, or call us on 028 9022 2111. Our excellent customer service team will be happy to give you a price for your poster or information on any of our products, so contact us today!