Month: December 2016

Whether you’re promoting a business, an event or just wishing someone a happy birthday, PVC and mesh banners are a great way to advertise your message loud and clear.

Five top tips for PVC banners
At Northside Graphics we supply a huge amount of banners to customers in Belfast and throughout Northern Ireland. We print banners for both business and private use. When it comes to design, following a few general rules will help ensure your banner really gets noticed. Below, we’ve laid out our top five tips for good design of your PVC or mesh banner:

1. Big is beautiful
We can print your banner in a huge range of sizes, so your banner – and your design – can really go large. A big headline or a large, striking image will really get your message noticed.

2. Consider the location(s) of your banner
If your banner is to be used in multiple locations, choose a size that will fit easily in a variety of places. If your banner is likely to stay in one location, choose colours that will make it stand out from its background and if targeted at a certain market, locate it somewhere that audience is likely to visit or pass.

If your banner is going outside in an area exposed to the elements, consider using mesh. Many banners you see on buildings around Belfast will be printed on mesh, so that wind will go through the banner and not catch it like a sail.

3. Get a great headline
PVC banners, like all outdoor advertising, need to grab the attention quickly, so get a great headline that’ll have an immediate impact. If you can’t think of a catchy headline, consider asking a copywriter for help. When it comes to banners, your headline is just as important as your design.

4. Don’t use too much text
Keep your overall message punchy and short. People won’t stop to read several lines of text, so hit passers-by quickly with content that they’ll remember.

5. Don’t use too many images
Images should be used sparingly. Overuse of images will mean your banner has too much information and will turn people off. Remember too that your images will print very large, so they need to be of a high quality. The image that looks fine on your screen may well look blurred and pixelated on a large banner. If you’re unsure about images, just give our expert team a call and ask for advice.

At Northside Graphics we supply a huge range of PVC and mesh banners to customers throughout Northern Ireland. Established in Belfast nearly 30 years ago, we’re Northern Ireland’s oldest and largest digital printing company. Our customers know that we won’t settle for anything less than printing excellence across our range and we believe that our PVC and mesh banners are the best in the marketplace. We use top of the range HP and Roland presses for all our large format print and strive to offer the best value for money print in the marketplace.

To go large with your marketing, call us today on 028 9022 2111 and get a quote for your PVC or mesh banners!

Christmas is a busy time for advertising and promotion. Whether you’re offering deals, gifts, incentives or just sending Christmas cards to customers, this is a time filled with marketing opportunities. With Northside’s digitally printed product range you can make your festive promotion even more memorable by personalising your printed marketing for each customer!

Stand out from your competitors with personalised print.

People receive a tremendous amount of marketing. It’s important to make sure yours gets noticed and a great way to do that is to personalise it with the name of the recipient. At Northside Graphics we have a very experienced in-house data team to do this. We also use HP Indigo digital presses that, as well as producing superb colours and sharp, accurate images, allow us to offer full personalisation on a range of products.

Why personalise your print?

There are many benefits of personalised printing. You’re much more likely to:

Build relationships

People who receive marketing that’s marked with their own name are more likely to respond. Personalised marketing shows that you’ve put some thought into your print and that you care about your customers. It helps build trust and people are much more likely to forge business and personal relationships with companies they trust.

Engage with existing and potential customers

Personalising your print adds value to your message and your company. Personalised marketing is proven to have a better response rate than mass marketing.

Reduce waste – and costs

The more accurately your marketing is targeted, the more efficient it will be. Mass marketing requires much larger print runs and by its very nature, a great deal of it will miss the mark. The more targeted and efficient your marketing, the better for your budget – and the environment.

Personalise all sorts of products

You can personalise just about anything. Many customers personalise postcards with special offers and deals. Flyers, leaflets, brochures and catalogues are also perfect for personalisation. When someone sees their name on marketing, they’re much less likely to see it as junk mail. This will make them more likely to engage and respond.

As Northern Ireland’s oldest and largest digital printer, we at Northside really do know a thing or two about printed marketing – we’ve been supplying it to customers for nearly 30 years. We supply a huge range of products for all sorts of customers. Have a look at our website to see our full range of products and simply call 028 9022 2111 for a quote or advice. We offer a fast turnaround and we’ll be delighted to help you get your Christmas and New Year marketing campaigns up and running!